Aloy is one of the well recognized faces in the gaming industry as she is the face of the Horizon franchise. Most of Aloy’s emotional depth and relatability comes from the voice and performance of Ashly Burch, a seasoned voice actor.
However, a recently leaked tech demo featuring an AI-powered version of Aloy surfaced online, sparking immediate concern and debate. As fans and industry insiders started questioning the potential impact on the future of performance in games, all eyes turned to Ashly Burch, awaiting her response to this unsettling development.
Finally, Ashly Burch breaks silence as she addresses the controversy surrounding the AI Aloy leak and its impact on the gaming industry. A footage, which was leaked earlier this week showed Aloy as an AI-generated character. Responding to which, Burch took to Instagram, where she posted a video explaining that she is worried about this art form and the ongoing SAG-AFTRA strike over AI use in the industry.
Importance: This development surfaced online during a sensitive time, as the SAG-AFTRA strike pushes for stronger protection against AI in creative industries. Burch’s concerns highlight a broader issue, as actor risk losing creative control and job security to AI-generated content.
Guerrilla Games Clears Air On AI Aloy Tech Demo
In her message on Instagram, Ashly said that after she saw the tech demo earlier this week, she was directly contacted by Horizon series developer Guerrilla Games, who assured her that AI Aloy project is not something under development at the moment.
The Studio clarified to her that the leaked demo didn’t involve any of Burch’s original voice work or performance capture.
Ashly Burch Breaks Silence, Explaining A Worrying Situation On AI Aloy Leak
Despite these reassurances, Burch admitted that the situation has left her “worried” about the future of game performance as a human-driven art form. She voiced her concern that, eventually, a demo like AI Aloy could emerge that does exploit actor’s work without their consent.
Building on these concerns, Ashly Burch breaks her silence on the AI leak Aloy, explaining that this issue lies at the core of the ongoing SAG-AFTRA strike, as performers fight to safeguard their creative contributions from being replaced or overshadowed by AI.
The demo was released on YouTube, which has been taken down due to copyright, but the footage showed an AI-generated Aloy interacting within a test environment, powered by PlayStation Studio’s advanced technology group.
That’s the latest development so far, as the debate over AI’s place in the gaming industry continues to unfold. What are your thoughts on AI being used for iconic characters like Aloy? Share your opinions in comments below!
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