Ubisoft’s Assassin’s Creed Shadows, released in March 2025, became one of the franchise’s fastest selling titles, surpassing 3 million players in its first week. It also received strong critical reception, earning an 81 Metacritic rating and record Day 1 sales on the PlayStation Store.
The game’s success has provided Ubisoft with a much-needed boost amid financial challenges. The company reported a 20.5% drop in full-year net bookings to €1.85 billion, attributing the decline to delayed releases and underperformance of key titles.
Buoyed by the success of Assassin’s Creed Shadows, Ubisoft delays several major unannounced game releases to prioritize quality, using Shadows as evidence that additional development time yields better results.
Importance: This move shows Ubisoft’s focus on quality and long-term franchise strength over rushed release. While delays may impact short-term revenue, they aim to boost player satisfaction and future growth. Confirming the Prince of Persia remake reassures fans & underscores Ubisoft’s dedication.
Prince Of Persia Remake Confirmed
In its latest earning release, Ubisoft highlighted its decision to delay Assassin’s Creed Shadows last year, a move that resulted in the game’s successful launch and positive reception earlier this year. Meanwhile, the long-delayed Prince of Persia remake is confirmed to be on track for early 2026 release.
Ubisoft’s Delayed Titles Likely Include Bigger Franchises
While the company has not specified which other titles have been delayed, it strongly implies that several major projects withing its key franchise—such as Assassin’s Creed, Far Cry, Ghost Recon, and Rainbow Six—are among them.
After reviewing its development pipeline from October to December, Ubisoft has decided to expand production on some of its biggest titles to ensure better quality. The company expects significant growth in FY2026-27 and FY2027-28 driven by strong content from its major franchises.
Tencent Invests As Ubisoft Delays Major Game Releases
Earlier this year Ubisoft announced the creation of a new subsidiary focused on its three franchises—Assassin’s Creed, Far Cry, and rainbow Six. Valued at around €4 billion, the subsidiary will receive a €1.6 billion investment from Tencent for a 25% minority stake.
Ubisoft plans to use this partnership to enhance narrative-driven solo experiences, expand live service features, and grow into underutilized markets like mobile gaming and China.
As Ubisoft delays major game releases, will Ubisoft’s strategy of prioritizing quality and revisiting classic franchises pay off in the long run? Or could these delays risk losing player momentum in an increasingly competitive industry?
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