The rise of digital-only media in the gaming industry brings significant risks for consumers. Many publishers are pushing for these digital-only releases, and while this shift benefits the publishers, it takes away one of the most important aspects for consumers—ownership.
Recently, Steam has also updated its checkout process to inform users that they are only purchasing a license to play games, not the games themselves. The message, which now appears when checking out, reads:
“A purchase of a digital product grants a license for the product on Steam.”
Importance: While digital games offer various advantages, their drawbacks cannot be overlooked. For a well-balanced gaming environment, it’s important that publishers continue to support both physical and digital media options.
While this has always been the case for digital storefronts, such disclaimers were typically found buried in terms and conditions pages.
This update arrives shortly after California Governor Gavin Newsom signed a bill prohibiting digital platforms from using terms like “buy” unless it is made clear that consumers are purchasing a license that could expire at any time.
California Assembly member Jacqui Irwin emphasized the importance of consumer protections as retailers increasingly move away from physical media. He stated,
“As retailers continue to pivot away from selling physical media, the need for consumer protections on the purchase of digital media has become increasingly more important.”
Although the new law currently only applies in California, Steam’s update seems to preempt similar regulations elsewhere as the debate over digital ownership gains traction.
Recently, several companies have completely taken games offline, sparking legal questions about the removal of content that consumers had paid for.
Ubisoft’s handling of The Crew is a notable example. The game was taken offline in April, a year after it was delisted, leaving players without access.
Earlier this month, Stéphane Beley, senior creative director at developer Ivory Tower, acknowledged consumer concerns and confirmed that offline modes were being explored for both The Crew 2 and The Crew Motorfest to ensure long-term accessibility.
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